Alegria ‘Bing’ Sibal-Limjoco, former president of the Philippine Franchise Association (PFA) and currently the group’s vice chairman, said foreign brands are taking advantage of the Filipino talent and innovation in expanding their brands within the region, notably since the Philippines is already recognized globally as an originator of fine franchise ideas. Jollibee, as an example, has been named joined of the highest ten restaurant ideas within the world.
“The growth of the franchising business are going to be returning from Asia and it'll be spearheaded by the Philippines. When it involves franchising, we tend to are means ahead compared to different countries in Asia,” stressed Limjoco, who is additionally CEO of Francorp Philippines.
This development, she noted, makes the Philippines a magnet for foreign franchising ideas that have plans of constructing it huge within the region.
Caffe Bene of Korea, as an example, is about to open its initial store within the Philippines in July, Limjoco said, adding that the firm has regarding 800 low retailers in Korea.
To make certain franchisers within the Philippines can get continued retooling, Limjoco said the PFA periodically brings in foreign specialists. Some such foreign specialists are going to be featured during this year’s Franchise Asia Philippines (FAP) 2012 Expo from July twenty five to twenty nine at the SMX Convention Center.
“PFA continually strives to administer its members the tools to grow their ideas by bringing in foreign specialists to talk to them in such events,” Limjoco stressed.
Franchise Asia Philippines 2012 is taken into account as Asia’s premier 4-in1 event. It puts along in one show four huge gatherings as well as the International Franchise Conference on July twenty five and twenty six, the three-day International Franchise Expo on July 27-29, the Franchise Seminars to be conducted simultaneous with the Expo; and, the Certified Franchise govt (CFE) Program on July twenty three and twenty four at the AIM Conference Center Makati.