Five strategies of franchising
Though any variations ar potential, most franchise systems draw from 5 common strategies of franchising. to assist illustrate every methodology we are able to contemplate a state of affairs involving Jean of Jean’s Camera look and Jim Burton. Jean has determined to franchise her productive Camera business within the hope of building a nationwide network of Jean’s Camera stores. during this instance, Jean assumes the role of the franchisor. Jim is fascinated by shopping for a franchise. the sort of franchise Jim may purchase from Jean depends on that of the 5 strategies Jean uses for her franchise system.
The method of franchising the general public ar at home with would involve Jim (or another person, partnership or company) shopping for a franchise business from the franchisor (Jean). Jim would then operate the business during a specific location or space. this is often known as single-unit franchising. The result\'s usually a franchisor (like Jean) with variety of franchisees (like Jim) owning and operational individual stores in several locations.
Sequential franchising is another variety of franchising arrangement. In our case, Jean could enable Jim to get a second, and maybe even a 3rd, Jean’s Camera franchise. mistreatment consecutive franchising, these further franchises ar granted on a one-at-a-time basis. In alternative words, when establishing the second franchise, Jim would wish to prove he was capable of operational each stores, before being allowed a 3rd franchise. The implication of this sort of arrangement is that it becomes more and more troublesome for Jim to take care of direct involvement in every of his businesses. thus he would wish to rent and manage workers to run the various stores.
A variation on consecutive franchising is space development. If Jean used this methodology of franchising Jim (as a franchisee) would become associate degree “area developer.” not like consecutive franchising wherever Jim may gain an extra franchise solely when proving his capability, Jean from the starting time would provide Jim (in come back for a fee) the rights to multiple franchises. Jean would then expect to Jim to determine and manage these stores himself, with the help of employed workers. mistreatment this methodology of franchising (and the subsequent two), Jean may additionally need Jim to determine an exact range of stores among associate degree united time-frame.
The fourth methodology of franchising is termed subfranchising. usually known as master franchising, subfranchising involves 2 levels of franchises: subfranchisors (often known as master franchisees) and subfranchisees. Subfranchisors ar sort of a franchisor in this they\'ll usually be to blame for recruiting and providing in progress support to operational franchisees. However, in distinction to the franchisor with nationwide interests, they\'re to blame for a smaller space. as an example, Jean may supply Jim a master franchise for the town space. among this space Jim can be expected to draw in, select, train and supply in progress support to owner-operating franchisees (subfranchisees). Jean may additionally have master franchisees to blame for alternative regions, like Wellington and metropolis. Jean would then manage the subfranchisors World Health Organization, in turn, manage variety of subfranchisees in their several regions.
Less common than subfranchising is space illustration. Like subfranchising space illustration has 2 levels of franchisees. the most distinction is that the master franchisees (called space representatives during this instance) ar delegated less responsibility than subfranchisors by the franchisor. Specifically, the franchisor can usually play a crucial role in recruiting and providing in progress support to franchisees, among a region representative’s region.
As illustrated higher than there\'s sizeable variation within the strategies of franchise agreements obtainable to franchisors and prospective franchisees. For each parties, this suggests considering what methodology is most applicable for his or her individual circumstances. every methodology carries a collection of benefits and downsides relative to the opposite styles of franchising. From the purpose of read of franchisors, like Jean, my very own analysis is seeking to see which sort of franchising is most suited to a specific variety of business.
For folks fascinated by shopping for a franchise factors like level of accessible investment, social control ability and ambition ar doubtless to play a crucial role in determinant what variety of franchising chance would be best suited. as an example if Jim includes a ton of cash to speculate, has sound social control skills and lots of ambition, single-unit franchising could also be too restrictive for his wants. Consequently, he might want to think about a franchise chance that might a minimum of provide him the choice of building any stores, someday within the future.
About the author: Dr Callum Floyd is that the editor and founding father of Franchise-chat, and a senior franchise authority with Franchize Consultants (NZ) Ltd, New Sjaelland. www.franchise-chat.com